Open Studiohas started to develop a specific programme of personal invitations for collectors with the aim of helping, in a different way, to provide education and encouragement for private collecting and act as a new marketing route. Open Studio has been shown to provide an additional opportunity to activate the market in the medium term. All purchases made during Open Studio are made directly from the galleries which are representing the artists, or directly from those artists who do not have a commercial representative. Open Studio is in no way involved in such purchases.
This programme involves inviting a group of collectors to studio tours, including transfers, specialist guides, lunches, events and invitations to other Open Studio events.